News Release: Shanghai eSurvey GNSS New Brand Identity Introduced

Shanghai, October 13, 2022. Shanghai eSurvey GNSS Co., Ltd., also known as eSurvey GNSS, unveiled a new bold corporate logo upgrade as a part of the ongoing evolution and growth of our company’s brand. Our professional profile has grown and evolved over the last few years, and now it is time to adapt. We have altered our logo colour palette to reflect who we are today and to symbolize our dynamic future.

eSurvey’s new look and feel represent a commitment to innovation and the company’s role and purpose of simplifying complex environments for our users.

Alena Kanushkina

Head of Global Marketing

“With our new brand identity, we have sought to provide our partners, our dealers, users and geospatial professionals with a clear and strong understanding of who we are and what we set to achieve as a company,” said Alena Kanushkina, Head of Global Marketing. “eSurvey is a young and ambitious company, striving to grow internationally and bring accessible high-quality positioning, mapping and automation technologies to a wider audience. We believe that our new brand identity occupied a unique space in the geospatial industry that impeccably represents our mission to simplify the understanding and navigation of complex environments.”

Say goodbye to our previous logo

 With a dedicated team of professionals and a lot of creativity sessions, we have chosen a new logo color palette (green: represents precision agriculture, and grey: represents construction and land surveying, two of the key directions we are focusing on). It is bold and modern with key elements that convey our mission and orientation for growth. Our previous logo did a really great job for our beginnings, but the time has come to move on.

Color Palette

The primary eSurvey colors are green, blue and grey. These colors are designed for use in the logo and in graphical devices.

Typography

We went for Poppings which is solid, bold and dynamic enough to speak for our team.

Graphical Devices

The eSurvey compass has been adapted and is used in creating versatility in the brand identity.

What’s next

Along with announcing our new brand identity, we have started to reflect the bold, energetic and forward-looking culture of our company in our communication on social media and the corporate website. Stay tuned! 

About eSurvey GNSS

eSurvey GNSS is an international leader in the design and manufacture of a diverse range of positioning, mapping and automation solutions. Through our dedicated research and development facilities, we continually adapt and develop our technologies to suit an ever-changing world. We make it simple. Our accurate, reliable and high-quality geospatial solutions are easy to use, packed full of features and highly durable, helping users to understand and navigate complex environments. We believe that precision geospatial technologies should be accessible to all. enabling new efficiencies and productivity through technology.

Simplifying Complex Environments

We listen to our partners and clients and would love to hear your feedback!

Alena Kanushkina | alena@esurvey-gnss.com